It is also launching a campaign in May which will include outdoor, in-store and digital advertising. To support the launch, the supplier will hand out more than four million free cans across 10 cities throughout the year. The new range has performed well in consumer testing, with 56% saying it improved their perception of the brand.” They also have another very similar product with their XDurance drinks. Rockstar Refresh is an invigorating new energy drink with refreshing flavours that defies energy drink taste expectations. The interesting thing is, Rockstar Energy has its Thermo performance energy drink (comparable to Bang and Reign) with BCAAs, Co-Q10, B-vitamins, green tea extract, and 300mg of caffeine. Rockstar Energy Drink Original contains 160 mg of caffeine per 16 ounce can, while the Rockstar Punched and Pure Zero energy drinks contain 240 mg of caffeine. for years: on one hand, there’s the long-standing Red Bull that continues to account for a lion’s share of the. The zero-sugar range is high in vitamin C and each can contains 21 calories.īen Parker, retail commercial director at Rockstar parent Britvic, said: “Consumers are on the lookout for healthier drinks choices that don’t compromise on taste. Energy drinks have remained a robust, yet hyper competitive market in the U.S. Read more: Reign Total Body Fuel launches Mang-o-Matic variety The supplier hopes this will drive impulse purchases, with 66.9% of stimulant sales in convenience coming from PMPs. New York CNN Business Starbucks is giving customers new ways to perk up: a line of energy drinks called Starbucks Baya Energy and a bunch of fresh flavors in the grocery aisle. Watermelon & Kiwi, meanwhile, will be available in a £1.29 price-marked pack (PMP). Available in over 20 amazing flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music. Strawberry & Lime will be launching initially in Tesco in March in a 500ml can with an RRP of £1.35. Rockstar Energy Drink is designed for those who lead active lifestyles from Athletes to Rock Stars. Taurine is an antioxidant and anti-inflammatory that helps with digestion, energy production, immune response, neurological development, brain functioning, eyesight, nerve and muscle conduction. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle. Our POTENT ENERGY BLENDS include Caffeine, Taurine, B-Vitamins, Ginseng. Rockstar energy is expanding with the launch of the Refresh range, in Strawberry & Lime and Watermelon & Kiwi varieties.īoth flavours will be available to convenience and wholesale from April. ROCKSTAR is the worlds most powerful energy drink. Rockstar Energy fuels the hustle and celebrates those that put in the work.
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